Senior Copywriter + Associate Creative Director
uniball.png

uniball

uniball

I collaborated closely with a tight-knit creative team at Media.Monks to create this dynamic cross-platform, influencer-led campaign that promotes uniball pens and POSCA markers. Three influencer-led videos, along with social, audio, and banner assets, highlight uniball’s role as a catalyst that elevates the creative process.

I wrote the scripts for this series of influencer-led videos, and also helped concept, identify talent, select music tracks, and oversee editing and post-production.

The script for this series reads as a call to action: use uniball pens to take your creativity to the next level.

 

A poetic script style helps support the focus on creative flow.

This behind-the-scenes video shows one of our featured creators with POSCA on set. I drove the flow and footage selection, and helped oversee the editing process.