As the Associate Creative Director of Copy on the ZeroWater account at Media.Monks, I helped conceive of and write a 360 campaign designed to disrupt the filter market and go head-to-head with the industry frontrunner, Brita.
Messaging helped to humanize a brand that wanted to stand out in a saturated market.
Fresh, attention-grabbing headlines add impact for maximum top-of-funnel engagement.
From copy to imagery, these dynamic social posts offer a fresh twist on the sterile approach used by many filtration brands.
Social post headlines play with matching typography.
This 15-second video illustrates ZeroWater’s superiority to industry leader, Brita. I wrote the script and oversaw copy from concepting through post-production.