During a long stint on the embedded Dell team at Solution Set, I got to work on a variety of print and digital Dell materials. I had the pleasure of presenting many of the concepts at the Dell Corporate offices in Texas.
Self expression was a key component of Dell’s laptops and laptop skins, particularly for back-to-school collateral like this.
Catalog spreads like this one offered a hook and product specs.
This direct mail piece for the back-to-school season was written and designed to cut through mailbox clutter.