As partners to senior marketing leaders on the PayPal SMB team, our mission was to simplify workflows, streamline branding, and up-level PayPal communications via a series of behind-the-scenes strategic initiatives.
My design partner and I devised this detailed user journey map to help siloed PayPal teams understand and streamline the flow of PayPal communications to business users.
We audited a portion of the PayPal website and provided recommendations for improving content and the user experience.
PayPal needed help educating their many agency partners on the style and approach for B2B emails, so we created a detailed playbook to ensure alignment and make onboarding easy.