As the lead copywriter on the Microsoft Store account at Swirl, I established the tone and voice of its social posts. Social campaigns aimed to boost brand engagement and reach while tapping into cultural and social trends.
Posts championed Microsoft products and events, and invited users to uplevel their technology skills as part of the Microsoft community.
As the sole copywriter overseeing social channels, I worked closely with strategists and designers to create an engaging social calendar.
Xbox events and releases required me to tap into the gaming mindset.
Product feature and deal-focused posts were a mainstay across channels.
Tapping into trends and national days of celebration offered subject matter for relevant social content.
Event communications helped drive forward Microsoft’s goal to make the store a destination for learning and fun.