Microsoft Edge’s AI-driven browser capabilities empowered shoppers to find deals and compare features seamlessly. Our clients wanted a campaign that highlighted these use cases, and our response was a concept centered around vignettes. As the sole ACD copywriter on the project, I helped from conception through post-production across videos, display ads, social, and beyond.
The campaign centers around 3 character-focused vignettes that showcase the ways Microsoft Edge can help find you deals. This 30-second video offers a snapshot of all three.
Digital banners, audio ads, and static assets helped support the overall campaign.
Our Microsoft partners needed to ensure any assets depicting exchanges with Edge AI were authentic, so we became adept at entering prompts that generated the output we needed.
A landing page, audio spots, digital ads and social posts helped to ensure an immersive, cross-campaign experience for users.